Search Engine Optimization for Scholastics

Beware: there are other applications of Search Engine Optimization then traditional marketing that is more readily available to find.

Scholastic Search Engine Optimization methods are other methods of trickery available to the unscrupulous otherwise known as”bad actors”.

For instance, you may find out in the .url source code of an article, or the entire darned publication for that edition was turned into an image like .jpg or something similar..

Why would a publisher want to make a picture element out of their text?

That is a red flag that they have a backlink with or uploaded the image to a “scholarly” site, such as http://www.studylib.com.

Now mind you, I am not saying there’s anything overtly sinister about scholastic sites like studylib.

What I am saying, is when used for sinister purposes, sites like studylib.com are targets because they bring increased “authority” to said article or publication that links or uploads with that site.

That connection to a scholastic site carries significant weight which helps said article to gain a higher page rank on a search engine because of the algorithms used to analyze value of the data.

Published by Trudy Sobocienski

My blog, "Beyond Leadership" is a creative place to share my personal feelings and thoughts while working in leadership roles for a variety of Alaska Native organizations, both for and not-for profit entities. An incredible leader and mentor of mine once asked while we were in Washington, DC, "What happened to you between the ages of 7-10 that motivated you to serve in a native leadership capacity". I was struck by that poignant thought and as such, include actual entries from my mother and my diaries beginning in the early 1970's. I enjoy sharing these excerpts because it captures the parallels she and I were experiencing throughout life, from two separate worldviews. Hers as a young mother of four and mine as her eldest child. I have never came across a book on leadership that lays bare a leaders personal feelings, thoughts, hopes, fears and dreams they were experiencing. So for me, my goal is two-fold: 1. Share the incredible life my parents created for my siblings and I growing up in remote Alaska; and, 2) Sharing my humanity, through my personal diaries and journals, while serving as the youngest-ever President/CEO for the Alaska Native Health Board. There are passages that will include significant policy issues I was working on throughout my career and travels. There are many more passages that do not. I cannot speak for my mom's passages, because I am reading them as I share them here, with you; with her permission of course.

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